{"id":882,"date":"2026-04-13T09:23:31","date_gmt":"2026-04-13T09:23:31","guid":{"rendered":"http:\/\/businesssinglesmeet.com\/?p=882"},"modified":"2026-04-14T16:02:50","modified_gmt":"2026-04-14T16:02:50","slug":"wrap-launches-circular-economy-and-recycling-adverts-on-sky-tv","status":"publish","type":"post","link":"http:\/\/businesssinglesmeet.com\/index.php\/2026\/04\/13\/wrap-launches-circular-economy-and-recycling-adverts-on-sky-tv\/","title":{"rendered":"WRAP launches circular economy and recycling adverts on Sky TV"},"content":{"rendered":"<div data-beyondwords-marker=\"e6e3bc37-9154-4dca-87d2-b4f60510cf16\" data-beyondwords-player=\"true\">\u00a0<\/div>\n<\/p>\n<div class=\"jetpack-video-wrapper\">\n<iframe loading=\"lazy\" title=\"\u2018Rescue Me\u2019 TV campaign\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cRP8ZLoGs0I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<h4>New TV adverts from WRAP are set to begin across Sky channels as part of its new \u2018Rescue Me, Recycle\u2019 campaign.<\/h4>\n<p>WRAP secured \u00a3200,000 in advertising through Sky Media\u2019s Sky Zero Footprint Fund, which provides \u00a32 million in media value to support organisations driving environmental change.<\/p>\n<p>Produced with creative agency Among Equals, the \u2018Rescue Me, Recycle\u2019 campaign aims to improve people\u2019s confidence in what to recycle and how to do so, which is often one of the biggest barriers to recycling.<\/p>\n<p>The adverts personify commonly binned household items, such as toilet roll tubes, perfume bottles and aerosols, by giving them human traits, emotions and voices, and reframing recycling as rescuing the items.<\/p>\n<p>By making everyday objects relatable and memorable, the campaign aims to connect with people who don\u2019t care that much about recycling and inspire them to recycle more.<\/p>\n<p>The advertising campaign supports the long-running Recycle Now social media campaign that culminates in the annual Recycle Week event in September.<\/p>\n<p>As part of this year\u2019s event, taking place between 14 and 20 September, more characters will be launched to highlight other recyclable items that are commonly binned.<\/p>\n<p>David Wilson, Communications Director at WRAP, commented: \u201cWe\u2019ve just seen one of the largest reforms to recycling in England with Simpler Recycling, and this advert reminds people everywhere that they can play their part in using our precious resources more sustainably.\u201d<\/p>\n<p>\u201cWRAP is on a mission to embed circular living into every boardroom and every home, and we are incredibly grateful to the Sky Zero Footprint Fund for giving us the opportunity to scale and help give even more recyclable items a second life.\u201d<\/p>\n<p>WRAP won the Fund\u2019s Catalyst Category, which was created to support charities and not-for-profits that deliver meaningful impact but often face barriers to scaling awareness.<\/p>\n<p>\u00a0<\/p>\n<p>The post <a href=\"https:\/\/www.circularonline.co.uk\/news\/wrap-launches-circular-economy-and-recycling-adverts-on-sky-tv\/\">WRAP launches circular economy and recycling adverts on Sky TV<\/a> appeared first on <a href=\"https:\/\/www.circularonline.co.uk\">Circular Online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 New TV adverts from WRAP are set to begin across Sky channels as part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"_links":{"self":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/882"}],"collection":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/comments?post=882"}],"version-history":[{"count":1,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/882\/revisions"}],"predecessor-version":[{"id":883,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/882\/revisions\/883"}],"wp:attachment":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/media?parent=882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/categories?post=882"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/tags?post=882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}