{"id":355,"date":"2025-07-29T08:23:27","date_gmt":"2025-07-29T08:23:27","guid":{"rendered":"http:\/\/businesssinglesmeet.com\/?p=355"},"modified":"2025-07-29T15:46:56","modified_gmt":"2025-07-29T15:46:56","slug":"wrap-study-reveals-no-link-between-t-shirt-price-and-durability","status":"publish","type":"post","link":"http:\/\/businesssinglesmeet.com\/index.php\/2025\/07\/29\/wrap-study-reveals-no-link-between-t-shirt-price-and-durability\/","title":{"rendered":"WRAP study reveals no link between T-shirt price and durability"},"content":{"rendered":"
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\"T-Shirt\"<\/h4>\n

WRAP and Leeds Institute of Textiles and Colour find no correlation between price and durability in a major study of t-shirts.<\/h4>\n

The new academic\u00a0study<\/a> by the\u00a0University of Leeds Institute of Textiles and Colour (LITAC)\u00a0with global environmental action NGO\u00a0WRAP\u00a0has concluded that a higher price doesn\u2019t guarantee that a t-shirt will be more durable.<\/p>\n

The LITAC team tested the durability of 47 t-shirts \u2013 24 male, 23 female designs \u2013 from UK clothing brands, including luxury items.<\/p>\n

Testing included physical properties and washing using a standard mixed 30\u00b0C wash cycle, followed by a tumble dry 50 times.<\/p>\n

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If circularity in fashion is to be truly effective, durability must come first.<\/p>\n<\/blockquote>\n

The t-shirts were graded for pilling \u2013 when small balls form on the surface of an item \u2013 as well as colour fading, shrinkage and general appearance.<\/p>\n

Of the top ten best performing t-shirts, six cost less than \u00a315, outperforming many more expensive tees, including the most expensive costing \u00a3395.\u00a0The most expensive t-shirt tested was outperformed by one a 30th\u00a0of its price.<\/p>\n

The research found that more hard-wearing t-shirts tended to have a percentage of synthetic fibres in their composition, including polyester, polyamide, and elastane.<\/p>\n

Cotton t-shirts tended to have higher shrinkage than synthetic ones, which WRAP says can be exacerbated with tumble drying. However, four of the ten top garments were 100% cotton.<\/p>\n

LITAC\u2019s Dr Eleanor Scott\u00a0said the findings show that durability is achievable at any price point.<\/p>\n

\u201cIf circularity in fashion is to be truly effective, durability must come first,\u201d Dr Scott said. \u201cDurability underpins the reuse and resale market, as well as keeping our loved items in use longer.\u201d<\/p>\n

To ensure your t-shirt is as durable as possible, the report recommends:<\/p>\n