{"id":352,"date":"2025-07-29T10:35:30","date_gmt":"2025-07-29T10:35:30","guid":{"rendered":"http:\/\/businesssinglesmeet.com\/?p=352"},"modified":"2025-07-29T15:46:55","modified_gmt":"2025-07-29T15:46:55","slug":"ocado-first-uk-retailer-to-scale-packaging-traceability-with-polytag","status":"publish","type":"post","link":"http:\/\/businesssinglesmeet.com\/index.php\/2025\/07\/29\/ocado-first-uk-retailer-to-scale-packaging-traceability-with-polytag\/","title":{"rendered":"Ocado \u2018first\u2019 UK retailer to scale packaging traceability with Polytag"},"content":{"rendered":"
\u00a0<\/div>\n

\"Polytag\"<\/h4>\n

Ocado Retail has announced it is extending its packaging traceability partnership with Polytag across its full in-house milk range.<\/h4>\n

Polytag says Ocado Retail is the \u2018first\u2019 UK grocer to scale packaging traceability through its partnership and marks a \u2018foundational step\u2019 in enabling circularity at scale.<\/p>\n

In partnership with Polytag, a UK company that specialises in connected packaging and recycling technology, Ocado Retail has begun applying UV watermarks to Ocado Retail\u2019s milk range.<\/p>\n

The UV tags are invisible to customers but readable at Material Recovery Facilities (MRFs) and supply Ocado Retail with item-level data on where and when packaging is recycled.<\/p>\n

Polytag says these \u2018tags\u2019 will enable real-time, barcode-level insights into where, when, and how much of Ocado Retail\u2019s packaging is being recycled, which will give them a level of visibility that has never been available at the same scale.<\/p>\n

Alice Rackley, CEO of Polytag, commented: \u201cThis is the beginning of an industry-wide shift towards a more transparent recycling system.<\/p>\n

\u201cOcado Retail\u2019s scale and pace in rolling out this technology has established a template for the whole industry, and proves what\u2019s possible, and necessary, as we enter a new era of accountability for FMCG brands.<\/p>\n

\u201cThe data now exists. The infrastructure is in place. Ocado Retail is showing the industry how to use it.\u201d<\/p>\n

\n

This is the beginning of an industry-wide shift towards a more transparent recycling system.<\/p>\n<\/blockquote>\n

More than 100 Ocado Retail own-label products now feature Polytag QR codes that provide consumers with recycling instructions and sustainability information.<\/p>\n

The move builds on Ocado Retail\u2019s position as a founding partner of Polytag\u2019s Ecotrace Programme.<\/p>\n

Through the programme, Polytag has installed a network of Plastic Detection Units (PDUs) in high-volume Material Recovery Facilities (MRFs) across the UK and Northern Ireland.<\/p>\n

Polytag says these units are now capable of monitoring nearly 50% of the UK\u2019s household recycling stream, detecting UV-tagged items automatically and sharing live, verified data via its dashboard.<\/p>\n

Data on the product type and location will provide a new level of traceability that can support real-time optimisation of recycling strategies, Polytag says.<\/p>\n

Laura Fernandez, Senior Sustainability Manager at Ocado Retail, said: \u201cThe technology allows us to truly understand the full lifecycle of our packaging, and make meaningful decisions based on that data.<\/p>\n

\u201cBeing able to track\u00a0 our products through the recycling system is a significant milestone as we pave the way toward more sustainable practices.\u201d<\/p>\n

The post Ocado \u2018first\u2019 UK retailer to scale packaging traceability with Polytag<\/a> appeared first on Circular Online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Ocado Retail has announced it is extending its packaging traceability partnership with Polytag across […]<\/p>\n","protected":false},"author":1,"featured_media":354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"_links":{"self":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/352"}],"collection":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":1,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":353,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/352\/revisions\/353"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/media\/354"}],"wp:attachment":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}