{"id":1216,"date":"2026-06-25T08:20:10","date_gmt":"2026-06-25T08:20:10","guid":{"rendered":"http:\/\/businesssinglesmeet.com\/?p=1216"},"modified":"2026-06-30T15:53:19","modified_gmt":"2026-06-30T15:53:19","slug":"adidas-calvin-klein-and-uniqlo-ads-banned-over-recycling-claims","status":"publish","type":"post","link":"http:\/\/businesssinglesmeet.com\/index.php\/2026\/06\/25\/adidas-calvin-klein-and-uniqlo-ads-banned-over-recycling-claims\/","title":{"rendered":"Adidas, Calvin Klein, and Uniqlo ads banned over recycling claims"},"content":{"rendered":"
\u00a0<\/div>\n

\"Adidas\"<\/h4>\n

The Advertising Standards Authority (ASA) has banned adverts from Adidas, Calvin Klein, and Uniqlo, over \u2018misleading\u2019 recycling claims.<\/h4>\n

In rulings published this week, the ASA confirmed it has upheld complaints against the three clothing brands for adverts containing \u2018misleading\u2019 recycling claims.<\/p>\n

The complaint against Adidas related to a paid-for Google ad that stated \u2018Adidas Recycled Running Shoes [\u2026] Check Out Our Recycled Shoe Range Today\u2019.<\/p>\n

The ASA challenged whether the claim was misleading and could be substantiated.<\/p>\n

Adidas argued consumers would interpret the claim \u2018Recycled Running Shoes\u2019 as meaning their running shoes contained materials derived from recycled sources.<\/p>\n

However, the ruling found that the basis of the claim was not made clear, and no evidence was provided to show that consumers were likely to understand it.<\/p>\n

Guidance from the Competition and Markets Authority (CMA) states that a product should not be described as \u2018recycled\u2019 or \u2018organic\u2019 if it contains fibres that were not recycled or organic, unless the proportion of non-recycled or non-organic fibres was negligible.<\/p>\n

The complaint against Calvin Klein also related to a paid-for Google ad that stated \u2018Calvin Klein tops for women. Responsibly sourced collections \u2013 Recycled, Organic & More\u2019.<\/p>\n

While Calvin Klein argued that customers would interpret the claim to mean that certain collections within the women\u2019s tops range included environmentally preferred materials, the complaint was upheld.<\/p>\n

Finally, the ruling against UNIQLO found that a paid-for Google ad for UNIQLO stating \u2018Fleece Coats & Jackets \u2013 UNIQLO Women\u2019s Range [\u2026] Shop UNIQLO Fleece Coats & Jackets Now [\u2026] Recycled Materials\u2019 was likely to mislead.<\/p>\n

UNIQLO argued that customers were likely to interpret the ad as meaning that the fleece jackets or coats referred to in the ad were made, to a meaningful extent, from recycled materials.<\/p>\n

However, the ASA found that the basis of the claim had not been made clear and said they had not seen evidence to support it.<\/p>\n

The post Adidas, Calvin Klein, and Uniqlo ads banned over recycling claims<\/a> appeared first on Circular Online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 The Advertising Standards Authority (ASA) has banned adverts from Adidas, Calvin Klein, and Uniqlo, […]<\/p>\n","protected":false},"author":1,"featured_media":1218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/1216"}],"collection":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/comments?post=1216"}],"version-history":[{"count":1,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/1216\/revisions"}],"predecessor-version":[{"id":1217,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/posts\/1216\/revisions\/1217"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/media\/1218"}],"wp:attachment":[{"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/media?parent=1216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/categories?post=1216"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/businesssinglesmeet.com\/index.php\/wp-json\/wp\/v2\/tags?post=1216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}